Here is a printscreen of my first image that I manipulated using Photoshop. I removed the background as I didn't want it and just wanted the picture and the text to be the main focus. I then upped the contrast and made the over all picture quite bright. I upped the contrast so the face and the background stood out from each other. This image was for Youngminds so I wanted her to look quite depressed and down and then the text being there to say that people in the same position can get help.
This was the second image and for The Brook. I upped the contract and removed parts of the background and mirrored the original image. I did this by using tools to highlight around the girl and then copied it onto the other side. I chose this as my final idea as I liked the concept of making two mirrored images of one side of her not knowing what to do about things and the other having another idea of things. I feel this represents what The Brook are their to help you do, make decisions.
For the final label I chose to focus on more the obvious drugs for the campaign. I took a picture of a person holding tablets in their hand trying to decide whether to take the tablets. For this all I did was filter the image so it had a different, sketchy like affect and then added text. I'd say this was the easiest of the three labels to create as I took the picture with the tablets already in the hand instead of layering them on the image at a later time.
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